Friday, April 22, 2011

DAI 227 Week 11

1.) In Margaret Crawford's Essay "The World in a Shopping Mall she outlines that 'the size and scale of a mall reflects "threshould demand" - what is meant by this term?

What Margaret Crawford means by this statement means that the correct size of the mall that will make profit reflects the region surrounding it. Crawford goes on to explain different tiers malls can have such as neighborhood center, community center, or regional mall. Based on the demographics in the area a mall will be designed a certain way to make sure that it makes profit where it is located.

2) In the same article Margaret Crawford describes something called "spontaneous malling" - what does this mean?

“Spontaneous Malling” refers to the occurrence of malls replacing areas such as parking lots or old buildings. No new areas are developed, there is only reconstruction.

3) According to Michael Sorkin in his essay 'See you in Disneyland', how did Disneyland have its origins?

There are several myths about the origins of Disney. One myth is that Disney came up with the idea for the park in 1938 when he was on a trip to the Chicago Railroading Fair. He was invited don engineer’s overalls and climb behind the throttle of a historic locomotive, fulfilling a childhood dream. Another myth describes a visit by the Disney family to a conventional amusement park that disgusted Disney because of its failure of hygiene. Regardless, Disneyland will be based on ideals and dreams.

4) Michael Sorkin writes in his essay that Disney's EPCOT Center was motivated largely by frustrations Disney felt at his Anaheim CA park. What were those frustrations?

The huge success of Disneyland attracted developers who took up miles of the surrounding countryside. Disney lost millions to people housing his visitors and created a land of unregulated hotels and low commerce, a sight he did not want surrounding his park. These problems inspired Disney’s EPCOT Center.

5)In his essay "Travels in Hyperreality" Umberto Eco describes Disneyland as 'a place of total passivity' - what does he mean by this?

Umberto Eco suggests that the visitors act like robots for Disneyland. Each attraction is regulated by a maze of metal railings in which all visitors are made to walk through and guided along the way. In addition, those running the attraction are dressed accordingly and command the visitor what to do as they give them access to the ride. There is no opportunity for individual initiative at Disneyland.

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