1) In his introduction, Lovink quotes G.H. Mead who describes "Sociality" as what?
G.H. Mead describes “sociality” as the capacity of being several things at once.
2) Where did Silicon Valley find inspiration in the post 9/11 reconstruction period? (two things)
2) Where did Silicon Valley find inspiration in the post 9/11 reconstruction period? (two things)
Silicon Valley found inspiration in two projects which were the vital energy of the search start-up Google and the rapidly emerging blog scene. Blogging enabled companies to perform targeted advertising and although the information was free they found that they could profit from placing ads in the right places.
3) With tools to oversee national IP range, it is possible for countries to do two things with these technologies. What are they?
3) With tools to oversee national IP range, it is possible for countries to do two things with these technologies. What are they?
It is possible for countries to block users outside the country from viewing certain material and also prevent citizens from visiting foreign sites.
4) Lovink argues top-down considerations with Web 2.0 are less interesting than 'bottom-up' ones. What does he mean by this?
4) Lovink argues top-down considerations with Web 2.0 are less interesting than 'bottom-up' ones. What does he mean by this?
Top-down considerations with Web 2.0 refers to the simple use of market information. Bottom-up will be much more interesting because it encompasses the notion of “activists” using their own Web 2.0 tools to create their own. The spontaneity and natural element will make it more interesting since top-down mainly generates information for advertisers and large corporations.
5) What is the function of profiles abstracted from 'user generated content' - how is it then used?
5) What is the function of profiles abstracted from 'user generated content' - how is it then used?
“User generated content” is sold to advertisers as direct marketing data. Lovink mentions social networking sites not originating from a social movement setting. With this in mind the function of profiles is to give out information for marketing purposes.
6) What is 'massification'
6) What is 'massification'
Massification is the sheer number of users and the intensity in which people engage the internet.
7) Geert Lovink describes the Internet as an 'indifferent bystander' as a revolutionary tool in the global recession. What does he mean by this?
7) Geert Lovink describes the Internet as an 'indifferent bystander' as a revolutionary tool in the global recession. What does he mean by this?
By describing the Internet as an ‘indifferent bystander’ Lovink means that it does not lend itself easily as a revolutionary tool. It all depends on how it is being used. It allows regimes to control the population through technological means such as blocking content and monitoring the inside population.
8) Lovink says that power these days is not absolute but ________ ?
8) Lovink says that power these days is not absolute but ________ ?
Lovink says that power these days is no absolute but dynamic.
9) "Managing complexity" is the aim of authoritarian uses of the internet such as the Great Chinese _______________?
9) "Managing complexity" is the aim of authoritarian uses of the internet such as the Great Chinese _______________?
Great Chinese Firewall
10) What are "organized networks"?
10) What are "organized networks"?
“Organized networks” are organizations of social change against the administrative approach of governments.
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